Ascend offers essentially the same services a bank. But as a Credit Union, they do it from a very different perspective. They don’t just take your money and use it to make a profit for the bank. They help people handle their finances and then give the profits they make back to their customers in the form of dividends. Ascend was born and raised in Middle Tennessee and their core values are reflected in everything they do. So it’s not surprising they do things the way people like them to be done. In this campaign, we celebrate the values shared by their customers.
Behind the scenes video
Digital display ads
Production Company: Messy Pictures, Chicago
Director: Joe Grasso, Los Angeles
Editor: Tim Moore, Filmworkers Club, Nashville
Music: Joe Johnson, Felt Not Heard, NYC
BTS Director: Weston Hefflin, Nashville