Colon cancer is the second most deadly cancer in the country, yet it is preventable through colonoscopies.
Asheville Gastroenterology Associates had a problem with patients not following through to get the procedure after the initial consultation, which was usually cold and factual. We designed an informational brochure to be given to patients and referring physicians that put a personal and positive spin on an otherwise unpleasant procedure.
Strategy and Concept Development, Creative/Art Direction, Graphic Design, Print Production
Writer: Brenda Dammann
Photography: Kieth Wright, Asheville, NC
Printing: Blue Ridge Printing Company, Asheville, NC