The promise of social media and technology to bring people closer to one another has been a bit of a disappointment. While we waited for our virtual relationships to deepen, many of us ignored our desire for real interaction. This ad campaign suggests maybe it’s time to rediscover what was lost. And reminds us that there is one brand that has always been at the center of the best get-togethers – Chinet.
Digital display ads
Production Company: Exit Films, New Zealand
Director: Gaysorn Thavat
Editor: Tim Moore, Filmworkers Club, Nashville
Music: Wojan Brothers, Los Angeles
Photographer: Mark DeLong, Nashville
Retouching: We Monsters, Atlanta