Tractor Supply Company, a retailer of products for farm, ranch and rural homeowners, wanted to drive customers to their equine department and become a top of mind destination for horse farmers. This series of ads, placed in equine magazines, were created to communicate that Tractor Supply understands horse owners are different. That when you love horses, the hard – seemingly unpleasant – work of taking care of them is a joyful part of your life.
Horse farmers reported talking about these “Horse Farmer Almanac” ads with their friends and tearing them out to hang in their barns.
Concept Development, Creative/Art Direction, Graphic Design, Print Production